MODUL №1
The Social Enterprise and the Social Entrepreneur
Key competencies and the profile of a Social Entrepreneur
| Learning outcome – The Social Enterprise and the Social Entrepreneur Key competencies and the profile of a Social Entrepreneur | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Introduce participants to the concept of social entrepreneurship | What a social enterprise is | Define what social enterprise is, its main purpose and objectives, as well as difference from general business | Outline the essence and meaning of social entrepreneurship |
| Provide information on the profile of social entrepreneur (manager) | What are special responsibilities and functions of a social entrepreneur | Fully understand exclusive features of the work of a social enterprise’s manager. Build a profile of a social entrepreneur. | Get understanding of specific functions of a social entrepreneur |
| Introduce participants to social business opportunities | What could be the main business opportunities with positive impact on society | Obtain knowledge about how to explore and develop solutions to make substantial shift or change in a community or the world. | Explore social business opportunities. |
| Present to the participants examples of a social enterprise | What are prominent and successful examples of social entrepreneurs and enterprises | Select an example to follow and borrow good practices of social management in order to apply them in practice | Understand what are the features of successful and efficient social enterprise are |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
MODUL №2
From the idea to the market – Create a roadmap from the idea to the market – Service and Product Design
| Learning outcome – From the idea to the market Create a roadmap from the idea to the market – Service and Product Design | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Locate the route for a social enterprise from the concept to the market realization | The exact plan of from a concept to its market implementation. | To construct a detailed programme of reaching market goals | Build a business roadmap. |
| Introduce participants to the Business Model Canvas | What Business Model Canvas template is used for and how to implement it in strategic management | To implement the tool to define and communicate a social business idea or concept | Use Business Model Canvas strategic management toolkit |
| Introduce participants to the concept of Scalability | Conditions under which an enterprise can grow in performance and cost. To handle incoming resources for the benefit in the social entrepreneurship context | To use financial instruments in order to support highly innovative project, including micro, small and medium sized enterprises | Get innovation financing for social enterprise. |
| Present to the participants the major financial instruments for innovation financing | What are the possible means of financial support, innovation loans and financing | select a team with particular skills and expertise which is unique and most convenient for the sphere of social entrepreneurship. | build a crew of employees who suit the most to the goals of a social enterprise. |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
| Learning outcome – Service and Product Design | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Present to the participants the design of services and products | How to outline the services and product that an enterprise is delivering. | Design and organize service activities. | Design and organize and deliver the set social enterprises’ services and products |
| Design a guide to service design | What the main phases of service design are. Alight, Research, Ideate, Prototype, and Test | Lay out a plan to construct a working service within social entrepreneurship context | Map out a social service |
| Introduce participants to key elements of service design | What the elements are and how they interact. Four P’s: People, Process, Products, Partners | Take a more holistic view on the process of service design and delivery | Realize a successful service design and its subsequent delivery |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
MODUL №3
Which organizations for your idea, mission and vision
Acquire competence in governance and corporate choice
| Learning outcome – Which organizations for your idea, mission and vision – Acquire competence in governance and corporate choice | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Introduce participants to the different organizations that are recognized as Social Enterprise | What are main organizations that can be used to set up a social enterprise | Choose the fitting organization in relation to your Idea, Mission and Vision | Choose the fitting orgnaization |
| Introduce participants to the concept of governance | What are main features and principles of social enterprise governance | Define what social enterprise is, its main purpose and objectives, as well as difference from general business | Get practical understanding of various regulation system options |
| Provide information on the regulation systems | What are special opportunities and legal requirements within various regulation practices. Command and control, performance-based and management-based | Conduct efficient and effective governance process in different regulation systems | Navigate withing various regulations systems |
| Introduce participants to social business stakeholders | What a unique set of stakeholders for social enterprises includes. External stakeholders | Select actors who has direct and indirect interest and influence in social enterprise | Navigate through social business stakeholders |
| Present examples of social governance | Some examples of efficient governance in social entrepreneurship | Select an example to follow and borrow good practices of social governance in order to apply them in practice | Understand what systems and processes could be borrowed and implemented |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
MODUL №4
The Team
Select a team of indispensable members (function and competencies)
| Learning outcome – Select a team of indispensable members | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Describe what makes a good social enterprise team | What are main traits and values of a coherent team, making it work better | Define most essential qualities for the team members in social entrepreneurship | Understand what values and principles construct a successful team |
| Define a set of values and priorities | What are major goals and guidelines that are critical for a concrete enterprise | Specify objectives related to the goal that has been envisaged initially | Build values systems and set of clear guidelilnes |
| Present to the participants criteria for hiring | What are specific features of human resource management in social entrepreneurship | Interview and select a team perfectly matching the functions and purposes of a social task | Pick right candidates for a concrete business |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
MODUL №5
Create a Business Plan
| Learning outcome – Create a Business Plan | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Define a Business Plan | What a Business plan is and how it operates | Define what key elements of a Business plan are, its major principles and functions | Construct a Business plan |
| Present to the participants the process of market research | How to conduct market research and analysis of the potential of an enterprise | Define potential beneficiary of the social activity and potential scale of an enterprise | Target market specifically and conduct competitive analysis |
| Introduce participants to the concept of enterprise marketing strategy | How to develop a marketing strategy for in social entrepreneurship. Examples of the instruments. | Select a toolkit to develop and enhance the marketing plan | Focus on the correct and applicable channels to promote the enterprise |
| To provide the participants with the knowledge of BP financial instruments | How to compile enterprise’s financials | Identity financial projections, present perspective financial information on the basis of approachable financial investments To implement financial support, loans and financing for social enterprise | Forecast cost and gains considering available financing resources |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
MODUL №6
Managing and developing a Social Enterprise
Obtain competence to manage a social enterprise
| Learning outcome – Obtain competence to manage a social enterprise | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know
| The ability to apply the knowledge acquired to | To be able to
|
| Introduce the participants to the concept and process of business management. | How the business management functions and how a social enterprise is managed | Define what social enterprise is, its main purpose and objectives, as well as difference from general business
| Manage an enterprise with its complexity and in social responsibility context. |
| Provide information on human resources management in social entrepreneurship | Recruitment and selection principles, employee screening, Human resource information system, HR analytics | Understand what are special responsibilities and functions of an HR and how to conduct selection process | Conduct employees’ selection |
Introduce participants the concept of environmental corporate social responsibility
| What are the aims of environmental corporate social responsibility and its main activities. Frameworks and examples | Align with public expectations in terms of company’s social, economic and environmental effects | To conduct entrepreneurship in socially responsible way |
| Present to the participants security objectives | What are main threats and means to tackle them in social entrepreneurship | Identify potential dangers and challenges and elaborate tools to face them. Special focus on Cyber security issues | Provide necessary level of security in working environment in all dimensions |
Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |
MODUL №7
Marketing and E- commerce for Social Enterprises
Gain competence in marketing and E-commerce
| Learning outcome – Gain competence in marketing and E-commerce | |||
| Tasks | Knowledge | Skills | Competence |
| Task | To know | The ability to apply the knowledge acquired to | To be able to |
| Delve into the basics of marketing | What the major rules and principles of marketing are | To construct a detailed programme of reaching market goals | Engage into market activities |
| Introduce participants to E-Commerce | How electronic commerce differs from a traditional business model | Understand the drivers of technological and market innovation, focusing specifically on information and communication technology, infrastructure and components. | Apply innovative technological approach in enterprise activities |
| Introduce participants to four main segments of E-commerce | What areas are conducted in the framework of e-commerce and how they operate | Define which areas and segments are more convenient to a particular social enterprise | Identify the most efficient and successful electronic means to promote a project |
| Present to the participants principles of innovation marketing | How innovation marketing is different from a traditional one and what technological developments are implemented within its framework | Gain financing for innovative project to launch and promote the new method in entering the market, growing and scaling | Operate under conditions of innovation marketing |
| Assessing Participants’ knowledge and skills acquisition | Online training assessment | Assessment | |